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AudienceMaker Knowledge Base

Tutorials, Guides and Support articles. For more help please connect with us.

Recent Tutorials

Building a Target Audience

Audience Comparison Reports This tutorial provides an overview of AudienceMaker functionality as it relates creating and reporting comparison reports. Continue Reading

Data Guides

Weather Data Guide Weather Data provides long-term climate insights at the local level, helping brands better understand how environmental conditions vary across regions. Continue Reading

Data Guides

Community Data Guide Community Data helps marketers understand the broader neighborhood context around each individual. Based on U.S. Census Bureau and Bureau of Labor Statistics (BLS) data, these attributes offer deep insight into local economic conditions, mobility, lifestyle patterns, and infrastructure—all mapped at the Census Tract or County level. Continue Reading

Match Level Selection

Understanding and using Match Levels Understanding and using Match Levels for uploaded files in AudienceMaker to optimize insights and activation. Continue Reading

Working with Filters

Appending Email Address Append email addresses to uploaded customer records to support enhanced customer engagement via email deployments. Continue Reading
Extracting Orders for Digital Onboarding Enhance digital onboarding match rates by adding email address to data extracts. Continue Reading
Email Deployment Orders Prepare and place orders in AudienceMaker that include verified email addresses for output and deployment. Continue Reading

Data Guides

DATAWATCH: Intent Data Guide To support the opportunity associated with life event changes, Speedeon Data ingests and compiles databases of key life events, providing AudienceMaker users with the ability to analyze and engage with customers and consumer prospects as they experience life event changes. Continue Reading

Building a Target Audience

Building an Audience with Simple Filters Learn how to build a target audience in AudienceMaker using Simple Filters. Continue Reading

Building a Target Audience

Building an Audience with Complex Filters Learn how to build a target audience in AudienceMaker using Complex Filters with boolean logic. Continue Reading